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HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for just about a 12 months. The sharp tumble in the avenue targeted traffic has been impacting main shopping districts just about everywhere. In addition, less than the “Anti-epidemic Fund”, the Innovation and Technology Fee (ITC) introduced the ” Distance Organization (D-Biz) Programme subsidy. Escalating quantity of significant and medium-sized enterprises have turned to the on the internet market, placing up websites and opening on line stores, in an effort to open up up on-line sales channels to recover some of their corporations for the duration of the epidemic.

As lots of businesses are not acquainted with site technological innovation, web page optimization and Search engine optimization promotion are normally dismissed. In reality, Web optimization is 1 of the best ROI of numerous on the web marketing and advertising channels and it is worthy of a prolonged-time period expenditure.

HKGSEO has done Search engine optimization for more than 500 enterprises, with the Search engine optimization procedure bringing sizeable targeted traffic and gross sales to the organizations. Leveraging on their several years of knowledge, they now present cost-free internet site assessment (really worth HK$2,000) for all articles types. Here are some website investigation tasks HKGSEO has engaged in:

CMS Net Articles Management Procedure

We propose applying the most preferred CMS in the market to build a web page. Perfectly-recognized CMS this sort of as WordPress, Wix, Shopline, and Shopify will make it less complicated to control website content material and make the web-site easier to crawl and index by search engines.

HKGSEO hence cautions towards internet style companies that use their have CMS. Normally talking, these web-sites are not Seo friendly. For example, they could have undesirable characteristics these kinds of as copy site titles, dynamic URLs, or class web pages that can not update new content, etc. These characteristics are disadvantageous to implementing Website positioning programs, which finally potential customers to the redesigning of the entire website, resulting in a considerably greater price tag.

SSL Website Security Certification

If your site does not have an SSL certification (HTTPS) put in, it will be marked as an insecure web page by the browser, which will adversely affect the believability and conversion fee. SSL need to be mounted instantly to protect shopper information, especially for e-commerce sites. There are some totally free SSLs out there on the marketplace, these kinds of as Let’s Encrypt, with paid out top quality certificates advice by on the net retailers.

Cell Variation of The Website

The most up-to-date personalized personal computer and World wide web penetration survey posted by the Census and Figures Department displays that much more than 5.97 million people today in Hong Kong have mobile phones, and 99.7% of the users obtain the World-wide-web on smartphones, larger than those related to pcs or other devices. Apart from, Google has released the Mobile-Very first Indexing mobile model of content material precedence indexing. If your web site does not have a mobile model, the position will be lousy and a whole lot of traffic will be dropped.

Web-site Loading Pace

In accordance to investigate, a lot more than 68% of viewers will leave a internet site when it requires much more than 3 seconds to open up. The most important motive for the sluggish loading is the use of shared internet hosting or non-local web hosting. Switching to local internet hosting, SSD or CDN can successfully enhance the loading pace.

Web-site Content

Is the web site information of high high-quality? Does it remedy the queries of probable consumers? To build up the information, some company internet sites have piled up key terms, and some have released weblog content often. Nevertheless the content material of the articles or blog posts is sometimes plagiarized from news media. Plagiarism makes research engines figure out the general web site quality as very low, which will in turn have an impact on the ranking.

Web sites and online outlets are platforms that boost corporations. An optimized internet site will reward two times the outcomes with 50 % the effort and hard work of the two on-line and offline promoting strategies mixed.

Please log onto www.hkgseo.com, fill in the internet site, e-mail and get in touch with quantity, and our community advertising experts will reply within just 1 performing day and arrange a totally free Search engine marketing examination and session.

About HKGSEO

HKGSEO focuses on site Website positioning solutions. It is launched and operated by previous Google staff members. The organization is dependent in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is fully commited to giving affordable, one particular-stop digital marketing options for compact and medium-sized enterprises. Digital marketing and advertising answers consist of: Search engine optimisation, SEM, social media promotion and world wide web style and design, etcetera.

Web page (Chinese)：www.hkgseo.com

Site (English)：www.hkgdigital.com

Email：[email protected]