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HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for practically a yr. The sharp fall in the avenue site visitors has been influencing main procuring districts everywhere you go. In addition, less than the “Anti-epidemic Fund”, the Innovation and Know-how Fee (ITC) released the ” Length Business (D-Biz) Programme subsidy. Rising range of significant and medium-sized enterprises have turned to the on-line market, location up web-sites and opening on the net shops, in an effort to open up up on the internet product sales channels to get well some of their corporations all through the epidemic.
As numerous corporations are not common with web site technological innovation, internet site optimization and Website positioning marketing are often dismissed. In point, Search engine marketing is a single of the best ROI of numerous on the internet marketing and advertising channels and it is deserving of a long-term financial commitment.
HKGSEO has performed Search engine optimization for far more than 500 enterprises, with the Search engine optimisation approach bringing substantial targeted visitors and sales to the businesses. Leveraging on their several years of encounter, they now give free of charge website assessment (worth HK$2,000) for all information kinds. Listed here are some website assessment tasks HKGSEO has engaged in:
CMS Website Material Management Technique
We propose employing the most well known CMS in the market place to create a web site. Nicely-recognised CMS these as WordPress, Wix, Shopline, and Shopify will make it easier to manage world-wide-web articles and make the web-site a lot easier to crawl and index by research engines.
HKGSEO hence cautions against net design and style providers that use their individual CMS. Usually speaking, these internet websites are not Search engine marketing welcoming. For example, they may possibly have undesirable attributes this kind of as replicate webpage titles, dynamic URLs, or category pages that are not able to update new material, etc. These characteristics are disadvantageous to utilizing Search engine optimization plans, which in the end leads to the redesigning of the total site, resulting in a a great deal bigger price tag.
SSL Web-site Security Certificate
If your web-site does not have an SSL certificate (HTTPS) installed, it will be marked as an insecure internet site by the browser, which will adversely affect the trustworthiness and conversion rate. SSL should be installed straight away to secure consumer data, especially for e-commerce sites. There are some no cost SSLs readily available on the current market, such as Let us Encrypt, with compensated high quality certificates advice by online outlets.
Cell Model of The Web page
The latest particular computer and World wide web penetration survey revealed by the Census and Data Office reveals that much more than 5.97 million people today in Hong Kong have cellular phones, and 99.7% of the people entry the Internet on smartphones, larger than those connected to personal computers or other equipment. Apart from, Google has launched the Cell-Initial Indexing cell model of articles priority indexing. If your website does not have a cell variation, the position will be bad and a large amount of targeted visitors will be missing.
Web page Loading Velocity
According to exploration, additional than 68% of viewers will go away a web page when it normally takes much more than 3 seconds to open. The main reason for the sluggish loading is the use of shared web hosting or non-local web hosting. Switching to neighborhood hosting, SSD or CDN can efficiently strengthen the loading speed.
Site Content material
Is the site information of higher excellent? Does it response the questions of potential customers? To construct up the material, some corporate web-sites have piled up keyword phrases, and some have posted website posts routinely. Nevertheless the information of the articles or blog posts is in some cases plagiarized from news media. Plagiarism tends to make look for engines realize the general web-site quality as reduced, which will in transform influence the rating.
Websites and on line stores are platforms that market businesses. An optimized web site will reward two times the outcomes with fifty percent the hard work of both of those on the web and offline internet marketing campaigns merged.
You should log onto www.hkgseo.com, fill in the internet site, e mail and contact range, and our community promotion authorities will reply within one particular doing the job day and prepare a no cost Web optimization examination and consultation.
About HKGSEO
HKGSEO focuses on web-site Web optimization solutions. It is founded and operated by previous Google staff members. The firm is centered in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is dedicated to delivering affordable, a person-cease digital advertising and marketing answers for modest and medium-sized enterprises. Electronic internet marketing methods include things like: Search engine optimization, SEM, social media promotion and internet style, etc.
Web site (Chinese)：www.hkgseo.com
Web site (English)：www.hkgdigital.com
Email：[email protected]
