Document targeted traffic and five awards served make 2020 Dezeen’s very best-at any time year

Dezeen captivated file audiences in 2020 with exceptional internet site readers up 16 for every cent, social media followers up 17 per cent and newsletter subscribers up 11 per cent.

a room filled with furniture and a table: Dezeen best year ever

© Offered by Dezeen
Dezeen finest yr at any time

As Dezeen enters its 15th calendar year, this signifies that we have achieved audience growth just about every calendar year since we released in 2006.

A large thank-you to all our visitors and subscribers for helping us obtain our finest-at any time stats in these kinds of a complicated year! Our office environment (earlier mentioned) remained vacant for most of 2020 as the staff labored from dwelling.

VDF and pandemic protection drove audience growth

Past yr, our protection of the coronavirus pandemic helped us catch the attention of new audience with targeted traffic up all over 20 for each cent in comparison to 2019 in the spring.

Standout content material we published throughout 2020 provided Virtual Style and design Festival, the world’s to start with-at any time on line design competition, which brought the design and style globe with each other through the early days of the pandemic and captivated 1.75 million webpage sights and two million video clip performs.

Five awards

The calendar year finished with Dezeen profitable five awards. A few of these had been for Digital Style Pageant with our Dezeen Day conference scooping yet another and founder Marcus Fairs profitable the digital leadership prize at IBP’s yearly journalism awards ceremony.

Web-site targeted traffic

One of a kind website visitors (“consumers” in Google Analytics parlance) to the Dezeen site grew 17 per cent to 32.1 million. Website page views grew to 110 million and periods ended up up 9 for each cent to 61 million.

Previous yr also observed our ideal-ever thirty day period for targeted visitors, with 3.65 million exclusive visitors in March, even though our job interview with Li Edelkoort on the impression of coronavirus the same month was our most popular tale of all time, with more than 800,000 web site sights.

Social media

Our complete social media viewers across all platforms grew 17 for every cent to 6.4 million. The most important development was on Instagram, where we attained 633,00 new followers, using us to 2.9 million. Our LinkedIn adhering to just about doubled, developing 93 for every cent to 224,000.

Our followings on Fb, Twitter, Pinterest and WeChat also grew strongly.


Subscribers to our weekly and day-to-day newsletters grew 11 per cent to 532,466 in whole. Weekly subscribers grew 16 per cent to 355,542 when day by day subscribers grew 7.5 per cent to 177,000.

Video clip

Our online video information acquired 21 million performs in complete throughout YouTube, Facebook and Instagram. Our YouTube subscribers grew 35 for every cent to 176,000 and movie performs on YouTube grew to 8.7 million.


Opinions from viewers grew somewhat to 28,480, beating 2019’s earlier report tally by just 14 comments. This confirms our position as the architecture and structure website with the most active feedback section.

Photography is by Ed Reeve.

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