NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s abroad business continued its growth trajectory in 2021, buoyed by its new partnerships with primary distributors.
Very last calendar year on your own, it signed partnerships with United States’ Hensley Beverage Firm in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution bargains with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this composing, Tanduay is accessible in 12 U.S. states and the territory of Guam as well as in the nations of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been yet another great 12 months for Tanduay. We have expanded into new marketplaces and been given much more worldwide recognition for our merchandise. We hope to go on with this progress momentum in 2022,” stated Lucio Tan III, Tanduay President and Main Working Officer. Tan assumed leadership of the business in late 2019, steering the firm all over the pandemic.
New Partnerships, More Markets
In 2017, less than the management of previous Tanduay President, Lucio “Bong” Tan, Jr., the enterprise began an aggressive international internet marketing enlargement that proceeds right until this working day.
“Strategies are underway to broaden in Canada, the United Kingdom, and Costa Rica this 12 months. Conversations are also being held to carry Tanduay to other international locations,” Tan uncovered.
In line with its transfer of capturing new markets, Tanduay furthermore entered into partnerships with three groups from the Nationwide Basketball Association (NBA) in 2021.
The manufacturer by now had an existing partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is presently the only Filipino brand to be a husband or wife of 4 primary NBA groups.
For the reason that of these partnerships, Tanduay designed a lot more awareness amongst NBA fans from across the world. It also gave Tanduay the possibility to give the teams’ supporters a flavor of Tanduay, as it opened its have bars at the residence arenas of the Timberwolves (Focus on Center), Suns (Footprint Centre), and Bucks (Fiserv Forum) previous yr.
Tanduay also ongoing to earn more international awards and recognition. It was named the World’s Amount 1 Rum by Beverages Worldwide Magazine as it outsold other rum makes for the fourth consecutive 12 months.
It also obtained a Model of the Year award from the London-primarily based Environment Branding Awards for the seventh consecutive yr. For 2021, Tanduay was the only manufacturer to receive the difference under the Alcoholic Beverages – Rum Classification.
Tanduay attained a whole of 23 worldwide awards for its unique products last year. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Year for 2021 by the New York Intercontinental Spirits Competition.
Searching Forward to Another Growth Calendar year
“The initial two months of 2022 have been great for Tanduay. Our neighborhood and global organization are both doing effectively, and we hope to continue this functionality for the rest of the year,” reported Tan.
Tanduay has been in business enterprise for far more than 167 several years. It started out as a small distillery, and has due to the fact expanded to become just one of the Philippines’ most thriving rum makes. It continues to continue to be forward of the video game even with the entry of new local competitors and worldwide rum goods.
It owns and operates the greatest distillery in the place. Tanduay at the moment has extra than 120,000 oak barrels in its arsenal with a capability of approximately 24 million gauge liters — imposing its ability to fulfill the desire of unique markets all over the world.
Company Improvement Supervisor
Tanduay Brands International
+1 (714) 588-6760
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