New Year, New Label: Equilibrium Athletica Expands Rapid-Developing DTC Enterprise With Debut Manner Sublabel, Vitality x Equilibrium
DENVER, Jan. 14, 2021 /PRNewswire/ — Today, Harmony Athletica is thrilled to announce a string of exciting new achievements, including the start of the brand’s new line extension: Vitality x Harmony.
Vitality x Equilibrium was born from the notion of starting to be a one particular-stop-shop for all of one’s athleisure and way of life apparel needs, enabling for a a lot more seamless searching knowledge and the prospect to spherical out one’s wardrobe with timeless staples. As a collaborative sub-label of Stability Athletica, Vitality x Harmony presents common, substantial top quality models with a modern twist, built to complement every of the brand’s collections and act as a standalone in one’s go-to elevated principles.
Vitality x Stability will mark its beginnings in Balance’s forthcoming Atmos Selection. Small for “environment”, the Atmos collection is inspired by unique sorts of storms found about the entire world, much like the storms we practical experience in our lives. 2020 introduced with it several storms, and Atmos represents recognition and appreciation for the adversity we knowledge – it can make us stronger, more resilient, and can provide us nearer jointly as a local community. Additional than something, Atmos represents new beginnings, and the vivid moments that lay forward in 2021 and further than.
Critical items from the initially Vitality x Balance selection incorporate the ‘Affirmation Short’ and ‘Affirmation Pant’. In genuine affirmation fashion, the inspiring words “BE THE Improve” are embroidered on these items, repeated 4 times to mimic the act of reciting a mantra into existence. “Be the Transform is an affirmation to remind us that transform commences with just one human being,” says Harmony Athletica co-founder and designer Chloe Chamberlain. Echoed by co-founder and CEO Taylor Chamberlain Dilk, “What we do together as a business and a local community, in the life we touch, make it possible for us to make a positive effect on the globe and be the modify.” Crucial affirmations will go on to be featured during all Vitality x Equilibrium collections. Other vital silhouettes contain a matching ‘Affirmation Hood’ and the introduction of smooth, compressive, and double-lined bodysuits, available in extended-sleeve (Lena) and sleeveless (Allora) possibilities.
The Atmos assortment will also characteristic the debut of Balance’s really predicted ‘Cloud Pant’. Two decades in the building, the greatest second-skin legging has been perfected, featuring Balance’s signature glute contour seams and a buttery gentle fabric with the fantastic amount of stretch for all styles and measurements. The ‘Cloud Pant’ provides magnificent convenience and sweat-wicking functionality in both equally sound Midnight black and varying tie-dye colorways – aptly named to signify numerous storms, and the vivid shades that are born from them.
In line with the brand’s ongoing dedication to inclusivity was a the latest measurement variety enlargement this previous Fall to incorporate measurements XXS-XXXXL. And to broaden its offerings even further more, Stability will introduce its very first maternity-welcoming legging in the Atmos Selection. The ‘Ultra Substantial Waist Cloud Pant’ is built with the similar capabilities as the ‘Cloud Pant’ moreover an ultra-substantial waistband – furnishing final consolation for equally anticipating moms and these in search of a tiny more protection. The new leggings ended up created with the aid of fitness mogul and entrepreneur, Brittany Lynne, who a short while ago joined Stability as an Elite Leader and is now anticipating her initial child.
Other new types from the Atmos assortment include the ‘Sherpa Zip’: a cropped and cozy jacket selection in Balance’s Ultra Plush Premium Fabric offered in quite a few reliable colorways, The Prodigy Prime: a fashionable, cropped cotton extended sleeve tee, the ‘Dancer Wrap Top’: a modern, fitted cropped extensive sleeve wrap top rated, and the ‘Moxie Bra’ and ‘Moxie Bra Longline’: ultra-feminine bras with crafted-in molded cups, featuring a cowl neckline, adjustable straps, and a silky overall body-contouring cloth.
Staying accurate to the give back again mission Stability was launched on, the manufacturer will be donating $30,00 from income of the Atmos selection to Opportunity Fund Neighborhood Enhancement.
The Atmos selection will be out there exclusively at balanceathletica.com beginning Monday, January 25.
About Stability Athletica:
Equilibrium Athletica was started by sisters Taylor Chamberlain Dilk and Chloe Chamberlain along with Taylor’s spouse Steven Dilk in 2018. The firm is a single of the speediest expanding athleisure manufacturers on a mission to unite adult men and gals of all styles, sizes, and backgrounds to form a tradition of inclusivity. Equilibrium Athletica strives to empower every particular person to pursue their best self and be snug in their possess skin. From innovating new products and solutions, to breaking barriers in each the conditioning and trend industries, Balance Athletica continues to push the envelope and encourages All people to find their personal balance.
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