Iowa business Joygrow mushrooms’ market market grows throughout pandemic

Aaron Johnson, owner of Joygrow in Cambridge, grows a variety of mushrooms, which he sells to fine-dining establishments in central Iowa and to consumers through retail stores, farmers' markets, community-supported agriculture programs and direct sales.

Joygrow mushrooms — a small, area of interest-current market, Iowa business — has been acquiring energy via the pandemic by connecting with other corporations, like region eating places that use its regional generate.

“I definitely want to carry consciousness to the network of other enterprises that make my company probable,” proprietor Aaron Johnson claimed, “especially in this time now when every person is genuinely battling. I want to persuade people today to aid community by eating and getting community.”

Joygrow’s mushroom manufacturing has improved to about 150 kilos per week, up from about 25 kilos for every week when Johnson first started out the corporation in 2015. He’s experienced an emphasis on diversifying the offerings, and suitable now, has involving a dozen and 15 strains of species in creation.

“Oyster mushrooms are the backbone of our procedure and what we produce the most of,” Johnson said. But it is tough for him to name a favorite.

“They’re like my children,” he explained. “I can’t have favorites. I adore them all similarly. But I really do not grow any species that I really do not essentially take pleasure in myself.”

Joygrow offers a selection of at least a dozen varieties of mushrooms, like the piopinno and chestnut mushrooms in the foreground.

Joygrow was situated in Boone but almost a yr in the past moved to the edge of Cambridge, where Johnson has  retrofitted a large outbuilding to fill his business wants. The new location is spacious sufficient to accommodate Joygrow’s latest expansion and permits lots of space to broaden output.

“The location is essential. I’m even now near to my Ames demographic and my Ames marketplace wherever I genuinely started off this procedure — the city that supported me,” Johnson explained.