Brafton ramps up FFVA Mutual’s digital promoting system


FFVA Mutual is a Florida-dependent enterprise that supplies workers’ compensation coverage throughout all main industry teams.

When they 1st approached Brafton again in 2017, it was strictly for copywriting. But as they’ve expanded the achieve of their electronic marketing and advertising program, our partnership has deepened.

“Brafton has been a good associate for material and other places I wasn’t initially intending,” Melissa Cover, VP Advertising & Brand Development, reported. “Truthfully, they’ve been an extension of our section. They’ve authorized me to create and mature what we can create.”

The obstacle: Content development at scale

“Our major problem and obstacle was content material generation,” Melissa stated. “We have a incredibly smaller and nimble marketing office below. I required content products and services mainly because we were setting up a weblog. We preferred to placement ourselves as brand name professionals and champions in that space.”

Reliability is the essence of advancement at any company. FFVA Mutual has lots of it—they’ve been in business for 65 years. They just desired help demonstrating it on the website.

The remedy: Information-fueled marketing and advertising campaigns

Our function at a look

  • 12 statements of get the job done.
  • 130+ projects.
  • Website positioning system.
  • eBooks.
  • Infographics.
  • Customized illustrations
  • Web site posts.
  • Landing web pages.
  • The Information Marketing and advertising System.

Melissa was drawn to Brafton’s messaging on content material creation, but also the versatility of our pricing product, which makes it possible for shoppers to simply re-allocate invest throughout projects.

“I’ve labored with numerous various businesses and companies by retainer or regular expense, and accountability is not constantly there,” she reported. “I like Brafton’s tactic to that since it was much more of an à la carte set up centered on what worked for their shoppers as opposed to a monetary benefit for that month.”

The 1st handful of decades of our partnership were concentrated mostly on web site composing. The intention was to develop new, properly-crafted material that showcased FFVA’s information and abilities.

In 2019, we developed an E-book, landing web page, infographic and quite a few blog posts committed to a “Return to Work” campaign, which focuses on providing assistance to providers as they enable hurt workers get again into the swing of points. The campaign ended up staying one of the most effective we’ve worked on so much. FFVA repurposed the infographic and Book for immediate mail campaigns.

Click on on the graphic higher than to see 1 of our new infographics for FFVA.


Because then, we have ongoing to do the job on a mixture of website information, custom made illustrations, infographics, eBooks and landing internet pages.

In late 2020, FFVA also commenced utilizing Brafton’s proprietary Content material Marketing Platform, which organizes all deliverables, communications and project statuses in 1 intuitive world-wide-web portal.

“Communication has been seamless, and it’s been remarkable simply because they are generally responsive and informative,” Melissa explained of her Brafton team. “Whenever I have a issue or want to achieve out to them with a unique will need, they instantly search into it and make it transpire for me.”

The outcome: A lot more visitors, much more sales opportunities

  • Tripled the total variety of organic and natural search phrase rankings in 2020.
  • Amplified the variety of referring domains to the weblog from 2 to 28 in 2020.
  • 14% enhance in website classes in 6 months.
  • 9% enhance in new consumers in 6 months.

“When we commenced doing the job on Seo and keywords for a world-wide-web site, we went from fairly much unranked for that marketing campaign to persistently currently being on web site 1 or 2, depending on the area in phrases of analytics.” Melissa explained.

She chalks a lot of this success up to how effortless it has been to operate with her focused Brafton crew.

“I’m amazed with many of their qualities—their regularity, associations, top quality of get the job done, flexibility and adaptability,” she discussed. “They’re checking off all the containers, and that’s the purpose for our long-time period partnership and partnership.”

On the lookout forward, we hope to expand on these successes with laser-concentrated, cautiously focused Search engine marketing campaigns. Our objective is easy: A lot more traffic, far more sales opportunities and, finally, more product sales for our customer.